Request onboarding

Privacy policy

Last updated 2 November 2026

AXIS is a service of Apex Options Ltd ("we", "us"), registered in England and Wales No. 15961902, registered office 14/2e Docklands Business Centre, 10-16 Tiller Road, London, E14 8PX. We are the controller of the personal information described in this policy.

Information we collect

  • Details you send through the onboarding form: name, job title, company, work email, phone number and information about your projects.
  • Messages you send us and records of our conversations with you.
  • Basic technical information needed to deliver the website securely, such as your IP address and browser type.
  • If you accept analytics cookies, information about how you use the website.

How we use it

We use your information to respond to your request, arrange a discovery call, prepare a proposal and manage our relationship with your organisation. Our lawful basis is our legitimate interest in responding to business enquiries and, where we agree a contract with your organisation, taking steps to enter into that contract.

Platform users

When your organisation uses the AXIS platform, we process the information in it on your organisation's behalf under a data processing agreement. That agreement and your organisation's own privacy notice explain how that information is used.

Sharing

We do not sell your information. We share it only with service providers who help us run the website and our business, such as hosting and email providers, under contracts that protect it, or where the law requires us to.

Where it is stored

We store information in the UK or the European Economic Area. If information is transferred elsewhere, we use safeguards approved under UK data protection law.

How long we keep it

We keep enquiry information for up to 24 months after our last contact with you, unless we enter into a contract with your organisation, in which case we keep it for as long as the contract requires.

Your rights

You can ask to access, correct or delete your information, object to or restrict how we use it, and ask for a copy in a portable format. To make a request, email info@apexoptions.co.uk. You can also complain to the Information Commissioner's Office at ico.org.uk.

Cookies

See our cookie policy.